Pretty Personal with Anna Raimondo

A smith is defined as someone who works with metal - but the lovely Anna from SMITH Jewellery does so much more than that. With Hello Pretty since its inception, she makes pieces that strike a balance between whimsy and elegance - much like the vintage orange MG we’ve seen her zipping around town in!

  1. Hello Anna! Tell us a little about yourself. 

    I was born and bred in Cape Town. I was fortunate to have a very creative mother, and an environmentalist for a father. This meant that I led a very varied life, from ballet performances to walks in the bush, from lace making to Namibian diamond fields. As you can imagine, I was allowed to explore my creative side through art, music and dance, as well as develop a love for nature. I suppose this background meant that there was no way I could not continue to do something creative when I grew up.

  2. That sounds way more interesting than most of our afterschool activities! How did you end up starting your own jewellery range?
    After doing art at school, I studied jewellery design at Stellenbosch University - a 4 year honours degree. Then, I won a scholarship to do a Masters in Design at the Richemont’s school of design, The Creative Academy, in Milan. I spent a year learning about luxury design, and even got a 3 month internship in Chloé's leather department. Feeling the need to travel a bit, I worked and lived in London and Sydney for the next two years. In 2010 I came back to Cape Town to set up SMITH Jewellery.
     
     
  3. Wow - after ricocheting around the globe, you must have experienced so many different things. Where do you get your inspiration from?

    At the risk of sounding corny, I really am influenced by anything around me. As I mentioned before, I grew up with a wide range of interests - this has led to me producing many different collections for both my male and female ranges. Having said this, I inevitably find inspiration in any jewellery, fashion, architecture from 3000BC to the 1900s - basically any old cultures.

  4. We can actually see that a lot in your ranges at the moment - you have some very tribal influences, as well as more delicate pieces. Tell us a little more about the things SMITH makes?

    I design jewellery for both men and women. I specialise in silver jewellery, but lately have been using more brass and copper (which I then gold or rose gold plate) as well. I try to create easy-to-wear, conversational jewellery. My women’s ranges are bold, beautiful and lightweight, while my men’s ranges harp back to the Victorian gentleman with a more humorous tilt. Everything I design is then hand made - this ensure that no two pieces are the same.

  5. Variety being the spice of life. Speaking of which - Will Smith, Maggie Smith, or Patti Smith?

    Definitely Maggie Smith - wise, humorous and feisty!

We couldn’t agree more - Downton’s Dowager Countess is our spirit animal. You can find fun and feisty jewellery in the SMITH Hello Pretty store, and get in touch on Facebook and Twitter.

Posted by Adeline on 08 Nov 2013

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