We all need a little something-something from time to time - and now, you can get sweet and stylish something somethings from Maiden Name. The lovely Ingrid left the daily grind with the intention of creating things that were a little different, and that you were sure to love.
- Hello Ingrid! Tell us a little “something something” about yourself.
Well, I originally studied interior design, then started working as an
exhibition stand designer; but as I’m sure most creatives feel, I hated
sitting in front of a computer every day doing things other people told me
to do. I never actually designed anything. I then decided that an 8-5
office job is very much not for me, so I left the safety of a monthly
income and started doing freelance stand designs for a company in Holland
(which I am still doing) - I was very lucky in that regard. My ultimate
dream is to have my own shop though, so I started Maiden Name as a small
range and am now hoping to turn it into a loved brand and hopefully a shop
one day. Other than that, I love food way too much, love cooking and baking
as well, I am a sports fanatic and think dogs are the best things to ever
- Ah, a dog person. Oh well, we can’t all be perfect. ;)
Why did you choose the name “Maiden Name”?
I never used to like my surname, Auret, but over the last few years I
have grown to super love it! And knowing that in a few years time I’m
going to have to say goodbye to my beautiful last name, I actually wanted
to name the shop Auret, but it didn’t work so well as a logo - so, I decided
that Maiden Name would work well. So now it’s kind of a tribute to my
surname, which will one day be my maiden name.
- That’s a really creative idea! Who and what do you look to for inspiration?
I am so inspired and proud of where creatives, designers, and entrepreneurs
in South Africa are at, at the moment. I think we are very much world
class and I’m so proud to be a South African. And I have to say Cape
Town is an inspiration, I am so in love with our gorgeous city, I would marry it if I could.
I love wood, and am trying to keep most of the Maiden Name products natural
wood - it is something that will always be so loved and wood products are
just beautiful. At the moment I am also inspired by illustrators and
beautiful illustrations - they’re right at the top of my “Want” as well as
"Inspiration" lists. Also, I have a slight ceramics addiction, anything
from animals to coffee mugs, bowls and plates.
- (Hey Cape Town: Call her.)
What can you tell us about the something somethings Maiden Name makes?
A lot of the Maiden Name products are handmade, and everything that is
painted is hand painted. I personally love everything in the Maiden Name
range, that is where everything starts… I make things that I would love
to have so hopefully everyone else wants it. The range is still small, but
growing fast, and I plan to add a ceramics range later this year also, so
holding thumbs for that.
- We’ll hold thumbs figuratively. If we did it literally, we wouldn’t be able to type. Last question: Chocolate or vanilla?
Haha, well that depends on what exactly you’re talking about. Everything
flavour-wise definitely chocolate, everything else I’ll have to say
vanilla. But think that chocolate and vanilla actually ALWAYS go really
well together. :)