Important COVID-19 Update

We're still open for business! Click the button below for some need-to-know bits and pieces regarding changes you'll experience while shopping on Hello Pretty during this peculiar time. Short version: shipping's going to take longer than normal.

See our COVID-19 status

OAK Fashion

Limited Edition Fashion

Oak Fashion creates fashion for individuals who want to be exactly that . . . individual.

Inspired by a desire for unique and limited garments the OAK Fashion brand was launched - OAK stands for "Of A Kind".

At Oak Fashion we purposely create a very limited number of garments.  We do so to ensure our customers purchase uniqueness, creativity and exclusivity.  Taking care and pride, we put our personal touch into every garment made. 

We're an online fashion store and on this site, you will find three levels of exclusivity:

  • A 20 OAK garment means that we only produce 20 items ever.

  • A 10 OAK means only 10 have ever been made.

  • From time to time we'll launch a 1 OAK garment.  This is it.  There is and will be no other like it.

    High-Quality Material

    Our experienced fashion designer is personally involved in carefully finding and selecting the right fabrics to ensure the best texture, weight, print and colour, thereby defining the uniqueness in the look and feel of each garment.  

    Locally Made

    All our garments are handmade in Johannesburg, South Africa.


    Our return policy lasts 7 days. If 7 days have gone by since your purchase, unfortunately, we can’t offer you a refund or exchange.

    To be eligible for a return, your item must be unused and in the same condition that you received it. It must also be in the original packaging and have the original tags still attached.

    To complete your return, we require a receipt or proof of purchase.

    Refunds (if applicable)

    Once your return is received and inspected, we will send you an email to notify you that we have received your returned item. We will also notify you of the approval or rejection of your refund.

    If you are approved, then your refund will be processed, and a credit will automatically be applied to your credit card or original method of payment, within 10 working days.

    Late or missing refunds (if applicable)

    If you haven’t received a refund yet, first check your bank account again.

    Then contact your credit card or banking company, there is often some processing time before a refund is posted.

    If you’ve done all of this and you still have not received your refund yet, please contact us at [ email hidden ].

    Sale items (if applicable)

    Only regular priced items may be refunded, unfortunately, sale items cannot be refunded.

    Exchanges (if applicable)

    If you need to exchange it for the same item in a different size, send us an email at [ email hidden ] and send your item to - 126 Randpark Drive, Randpark Ridge, Randburg, Johannesburg, Gauteng, 2169, South Africa.


    If the item was marked as a gift when purchased and shipped directly to you, you’ll receive a gift credit for the value of your return. Once the returned item is received, a gift certificate will be mailed to you.

    If the item wasn’t marked as a gift when purchased, or the gift giver had the order shipped to themselves to give to you later, we will send a refund to the gift giver and they will find out about your return.


    To return your product, you should mail your product to - 126 Randpark Drive, Randpark Ridge, Randburg, Johannesburg, Gauteng, 2169, South Africa

    You will be responsible for paying for your own shipping costs for returning your item. Shipping costs are non-refundable. If you receive a refund, the cost of return shipping will be deducted from your refund.

    Depending on where you live, the time it may take for your exchanged product to reach you may vary.

    If you are shipping an item over R1000, you should consider using a trackable shipping service or purchasing shipping insurance. We don’t guarantee that we will receive your returned item.