Laugh it Off

Laugh it Off is rolling deep in the Mother City Cape Town, with ripple effects right across the R of SA. Known for our satirical and South African savvy Ts.


Started in the 90s at Rhodes University by Justin Nurse, Laugh it Off rose to fame with its constitutional court victory over SABMiller in 2005 regarding its infamous ‘Black Labour. White Guilt’ T-shirt. 


Nowadays Laugh it Off’s hustle is about putting our touristy take on the country with wide-ranging reach in game reserves, airports, markets and islands. We supply a wide range of Ts, vests, hoodies, sweatshirts. 

We would like you to be happy with your purchase. If you are unhappy with your garment, please contact us directly via Hello Pretty contact page.These queries will be dealt with on a case by case basis.


Please ensure that you have chosen the correct size and style at check out.


Unfortunately due to unreliable postal services from SA we are no longer able to ship to International destinations.


National delivery is still avaliable for people within South Africa.