Eli Ball - made in Africa

Welcome to Eli Ball made in Africa @ hellopretty.co.za

Eli Ball, the creative director of Eli Ball made in Africa. A Fashion Lifestyle brand based in Durban, Kwa Zulu Natal.Most of the merchandise is haute couture. Classic, effortless pieces that never date. 

Having travelled and studied in South Africa and Italy through the Durban Fashion Fair Mentorship Program run by the Ethekweni City I scooped up the Top 3 Rising Stars Award and have just returned from showcasing at the Eiffel Tower, Paris where I was one of five invited South African designers to be part of the first ever Fashion Week to be held at the Eiffel Tower.

All our merchandise is locally produced & the brand is not dictated by any current trends, it’s classic & fabrics are specially chosen to add that extra comfort & have that effortless look we all strive for.

I do hope you enjoy my store & feedback will be highly appreciated.

Thank you for choosing the Eli Ball made in Africa Experience…

Eli Ball


Some Terms & Conditions

Local Shipments

Local shipment & insurance is FREE!…Pretty cool right?

On receipt of payment, please allow 7-28 days depending on your order for all local deliveries

A limited number of my styles are manufactured on a “production on order basis”, please bear with us…We don’t really fancy mass production!

International Shipments

Please allow 21-28 days transit time. Please contact us at [ email hidden ] for a quote on shipping to your country

All international Shipments will be sent via DDU( Delivery Duties Unpaid)

As soon as your goods are on their merry way a waybill number will be sent off to you.


 If for some reason you don’t fancy your purchase we will gladly refund you or exchange the purchase within 14 days of your receipt of the purchase, provided it is in the original state,unused ,the swing tag is still on the item & you are in possession of the original invoice.

If nothing catches your eye in the store in respect of exchanges, we will gladly grant a credit note which is valid for 30 days & 30 nights from date of issue.

Please email [ email hidden ] & we will gladly assist you.

Exchanges must be returned to the following address

P.O.Box 50280



South Africa



At the moment our garments range from Size 8/32 - Size 14/38 depending on the style. We will be launching a snazzy plus size range as soon as we find our feet…Happy days!

Please check the description of the items for the available sizes & quantities.

Below is a Size Guide to assist you in selecting the correct size. 

Size Guide 8/32 - 14/38

Size               8/32           10/34         12/36            14/38

Bust               84cm          92cm        100cm          108cm

Waist             64cm          72cm         80cm            88cm

Hip                90cm          98cm        106cm          114cm