Our very own #WDC2014 mini project

Hello Pretty Daily Yellow WDC2014 HPWDC14 project

If you follow us on Instagram, Twitter or Facebook, you would have seen us jumping into the spirit of World Design Captial feet first. We all agreed that this is an important year for everybody, whether you were a recognised project or not. It's so easy to get involved, even in a tiny way.

And so we set out to inject a teensy bit of yellow into our daily lives. And as we've been going along, we've been thrilled to see people jumping in - tagging us in something yellow that brightened up their day, or sending us yellow inspiration. It's the most satisfying feeling to have people interacting with us in that way - all of a sudden this small thing becomes much bigger and more exciting. We're not changing the world, but hopefully it brings a smile to the faces of the people who see it, and in turn directs them to the collective awesomeness that is WDC2014.

Hello Pretty Daily Yellow WDC2014 HPWDC14 project

I recently received an email from Nadia, the talented illustrator and maker behind Bvbblegvm, saying that she had made us something yellow, which was just so exciting. Is this not amazing? Not only is it pretty, yellow, and generally fabulous, it imparts some solid wisdom as well.

Hello Pretty Daily Yellow WDC2014 HPWDC14 project

Shorly after that I received an email from Nikita from Didzy Designs saying that she had designed some new phone covers to join the yellow madness and I just broke into a huge cheesy smile. I'm just so excited by everyone joining in. 365 yellow photos is no small feat! We value the encouragement and support so much, and so far we have yet to resort to photos of bananas.

Hello Pretty Daily Yellow WDC2014 HPWDC14 project
Hello Pretty Daily Yellow WDC2014 HPWDC14 project

Some sweet found #dailyyellow inpiration from Stacey of The Love Bucket and a snapshot in the life of Andrea Jane.

So thank you Nadia, Nikita, Stacey, Andrea and to all our followers that encourage our mini project - we'll be sending a lot more yellow your way!

Posted by Lee on 04 Apr 2014

Reading, writing, sketching, painting, making. Hopeful designer. Recent Capetonian, Durbanite at heart. Head of Strategy and Social at Hello Pretty.