Important COVID-19 Update

We're still open for business! Click the button below for some need-to-know bits and pieces regarding changes you'll experience while shopping on Hello Pretty during this peculiar time. Short version: shipping's going to take longer than normal.

See our COVID-19 status

Paper

The smell of books

Attention all bibliophiles! You too can now smell of freshly printed books, thanks to a new fragrance collaboration between Geza Schoen, Gerhard Steidl and Wallpaper* magazine (of which I am a huge fan!).

It is called Paper Passion, and Steidl did the incredible packaging together with Karl Lagerfeld. In the front of the packaging book you’ll find short essays talking about  paper, and they’re written by Lagerfeld, Schoen, Günter Grass, and Tony Chambers who is the editor-in-chief at Wallpaper*.

Read more about it on Steidl’s website and on Wallpaper*.

Subscribe to RSS - Paper