Important COVID-19 Update

We're still open for business! Click the button below for some need-to-know bits and pieces regarding changes you'll experience while shopping on Hello Pretty during this peculiar time. Short version: shipping's going to take longer than normal.

See our COVID-19 status

Lo

Win with LO and Hello Pretty!

Remember when we were fancy ladies at MBFWCT? And remember when we absolutely swooned over the SS14/15 collection from LO? And remember when you absolutely fell in love with this amazing thing?

Well, hold on to your hats, because the LOvely and very generous Elzanne from LO has decreed that since it's Women's Month, one lucky lady gets to win this amazing piece, straight from the runway. Can you even deal?! We certainly can't.

So, in the spirit of girl power, we'd like you to nominate who you think would make the perfect "Woman in the Red Dress" - friend, girlfriend, family, anybody!​

  • Like Hello Pretty and LO on Facebook
  • Nominate your Woman in the Red Dress by tagging them in a comment on this post.
  • Get an entry extra when you tag @HelloPrettySA and your nominee on Twitter or Instagram*
  • Nominate more than one person - just tag them in separate comment or tweet!
  • And get an extra entry by leaving a second comment telling us which is your favourite piece from the LO Hello Pretty store.

Basically, we've just given you half a dozen ways to make a special woman's day. So what are you waiting for?

This gorgeous frock is made from linen and silk voile and is a one-off piece straight from the runway. It comfortably fits a size 34/medium. The winner will get this exact piece, in this size. Entries close at midday on Friday 29th August. Hello Pretty's standard competition Ts and Cs apply.
* Please note that only one comment or tag per channel per nominee will be counted.
 

Lo's Spring/Summer 2014-15 collection at #MBFWCT

Lo's Spring/Summer collection 2014-15 at #MBFWCT

We were like proud aunties the day the invitation to the Lo 2014-15 Spring/Summer collection at MBFWCT arrived in our inboxes - we get so warm and fuzzy when awesome things happen to our designers!

So when the day rolled round we tarted up in our best cerise pink lipstick and gold leather pencil skirts and made our way to the CTICC - and I have to say, CTICC, you clean up nice.

Lo's Spring/Summer collection 2014-15 at #MBFWCT
Lo's Spring/Summer collection 2014-15 at #MBFWCT

What was just as awesome is that on arrival we ran into one of our favourite photographic fundi duo's, The Dollie House - don't they look fabulous?

(And then there's a gratuitous photo of hundreds of Philippe Starck Louis Ghost Chair replicas, because *swoon.*)

Lo's Spring/Summer collection 2014-15 at #MBFWCT
Lo's Spring/Summer collection 2014-15 at #MBFWCT
Lo's Spring/Summer collection 2014-15 at #MBFWCT

*Photos by Simon Deiner / SDR Photo

We were blown away once the show started, and were *those* people in amongst the fab fashionistas who were whooping and whistling like lunatics.

I do love a good scalloped edge, and enjoyed seeing it as a repeated motif throughout the show - the clothes were fresh and easy to wear with a sporty edge. There was one Little Red Dress that was practically screaming my name from the runway! The clean, linear elements that are Lo's signature were complimented with really fun prints, that made me long for poolside Summer sundowners.

Lo's Spring/Summer collection 2014-15 at #MBFWCT

There she is! We scooped her up for a glass of bubbly afterwards to celebrate - well done Elzanne! We're so proud of you and your collection. Upwards and onwards!

Oh yes, and you can (and should) totally visit the Lo Hello Pretty store right over here.

Pretty Personal with Elzanne Louw

A woman after Team HP’s heart, Elzanne Louw was drinking wine while we had this interview. She’s just wrapped up her Spring/Summer collection (look how pretty!) and took some time to spill the beans on how she came to create Lo, one of our favourite brands, which has been with us since the very beginning!

  1. Hel”Lo” Zani! Tell us a little about yourself.
    I’m a compulsive maker of things, always have been, and used to drive my mother nuts as a child with impulsive projects which often involved a big mess. But I get a lot of satisfaction from my work because fashion is ever evolving and all about self expression. I guess it was a match made in heaven.
  2. You must have had some of the best dressed Barbies in town! So, you knew you wanted to do this ever since you were a kid?
    I always knew that I wanted to build something really big, and in 2011 I realised that something big was my own small business. I have deep roots in the so-called creative industry and have always yearned for a career which would satisfy both my artistic needs and my suppressed inner geek. Lo was the inevitable result and I hope to grow this little fashion business into a viable contributor to the South African economy.
  3. That’s a philosophy we really love. And you? What sort of things do you “Lo”ve?
    I LOve my inner geek because she has taught me a lot myself and what I am capable of.
    I LOve when people use their brains to help other people.
    And I really really really LOve Hello Pretty :)
  4. Aw, shucks, you’re gonna make us blush! Speaking of Hello Pretty, tell us about the “Lo”vely things we can find in your store?
    I always say to people that I want to make that one item of clothing that has been in your cupboard for years. That go-to item, that just seems to be perfect for every occasion. You know, the one that you have worn to death…The one with the holes and stains which was demoted to home-wear two years ago but you still LOve it too much to let it go (and let’s face it you still wear it out every now and then). I hope to make clothes with longevity and clothes that women LOve to wear.
  5. Ah, going out in jammies - one of our guilty pleasures. What’s yours?
    Gettin my NAILZ DID with my friend Wendz! DUH :) The more glitter the better. Hehehe.

We also love gettin’ our nails did! (Even Scott, although he won’t admit it.) For her stunning S/S line and even more pretty things, check out Lo’s Hello Pretty store, and get in touch on Facebook and Twitter.

Subscribe to RSS - Lo