Karen Kelly

Pretty Personal with Karen Kelly

Lovilee by name, Lovilee by nature. When a passion for entertaining combines with a love of pretty things, the result is Lovilee - a blog turned lifestyle and décor store stocked with all sorts of goodies that’ll make dinner parties delightful, weddings wonderful, and any party perfect.

  1. Hello Karen! So, tell us your “Lovilee” story?
    I’m a creative at heart who loves being surrounded by lovilee things. I’m a wife, a mom, and an online shopping addict that loves the colour purple. I believe that you should do what you love and love what you do! Pretty weddings and parties get my blood flowing, and lovilee décor and home accessories frequently wreck my budget.
     
  2. An online shopping addict? A woman after our own heart! So, how did Lovilee happen?
    Lovilee as a blog was born three years ago from a simple idea I had to share the projects I was doing in my new house at the time with friends. I became good friends with Melanie Wessels, who captured my wedding, and together we decided to formalise what I had into a wedding and home décor blog. My sister also came aboard and added a kids’ section, and so we became as we are today.

    Subesquently, they both pursued other ventures, making me the main Lovilee author. In June this year I also started Liefste in collaboration with Marinda May. Liefste is the Afrikaans version of Lovilee and aims to showcase proudly Afrikaans weddings, special occasions, shops, and businesses.

    The Lovilee online store started at the end of last year. After researching multiple options, I stumbled across Hello Pretty, applied to be a vendor, and here we are!
     

  3. And we’re really glad to have you! You’re clearly a very busy lady - where do you get inspiration for all of your projects?
    Hmmm, the two men in my life - my hubby and my little manny - keep me on my toes. I love them to bits.
    I love feeling appreciated, and knowing that I can touch others by bringing a little lovilee into their homes and hearts every day.
     
  4. Speaking of which, tell us a little more about the Lovilee things you make!
    The Lovilee store currently only stocks handmade or self-designed items. The products reflect little bits of me. I love creating little odds and ends that can make a room special or add a unique touch to an occasion.

    Also, in collaboration with Liezel from Match Set Love, I’ve designed some new party packs that are just FUN!
     

  5. We saw those! We’re going to rock those moustaches so hard. Bonus question: If you were a superhero, what would your power be?
    At the moment I’m going to have to go with the “Supergirl” cliché …Juggling marriage, raising manny, housework, Lovilee, and my other ventures is proving quite a task…But my woman superpowers keep me going. :)

Get your hands on some Lovilee items of your own from their Hello Pretty store; get your daily dose of eye candy on the blog; and stay in touch on Facebook and Twitter. Oh, and just between the two of us: If you check back here on Monday morning, we might just have a little something Lovilee to give away!

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